The BannerMat came into existance as a result of several web designers efforts in promoting their own web sites.
After spending many hours looking for ways to promote the various web sites that these designers created, they found that although banner advertising is essential for the promotion of a successful web site, it can also be a very expensive proposition.
The designers also found numereous so-called free banner exchange's to promote their web sites.
While the idea of using a free banner exchange service sounded enticing. The designers realized that in order to get any real exposure from using these the banner exchanges, they would have to pay extra for the additional exposure only to find that none of this revenue gained by the banner exchange would be shared with the host sites.
This concept of placing banners to promote other websites on their own website for free somehow didn't add up. It was obvious to the designers that the clear advantage was on the so-called free banner exchange who had substantially more to gain that the web sites who registered with them.
Hence, The BannerMat came into being. A service where the majority of all revenue collected from all advertisers is passed onto the host sites. After all, if it weren't for the host web sites, the banner exchange wouldn't exist.
Therefore is only makes sense to offer adequate compensation to these host sites for the service that they provide.
Compensation in the form of real money, something that the host sites can really use. How many web sites can offer to pay their ISP's in credits gained from using a banner exhange? None that we can think of.
So, take a moment to browse around the web site, and judge for yourself whether gaining credits by using a "free" banner exchange service is a better proposition than receiving a check in the mail every month.
